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Kiddy-Cam
Mission Statement The goal of Kiddy-Cam is to provide parents with visible web service, so they may view their child while at daycare facilities. We strive for privacy and hope to help eliminate the crimes against children. Please Note that we are not a REAL company - it is a marketing project for Marymount University - but we reserve all rights to our ideas.
“For less than a dollar a day - you can watch you children grow and play”
!
Our Company
- Users will have secure passwords to enter the webpage
- Users will have personalized WebPages
- Use secure networks
- We provide online viewing service
Executive Summary
•Providing daycare facilities with an online
viewing system easily accessible by
parents
•We also provide additional services by
advanced features such as playback 24/07 and
safety precautions such as encrypted
passwords.
•Our target market will be all child care centers
public or privately operated initially in the
Washington D.C. metro area.
•We want to address our promotion directly to
the childcare centers with e-mails
(Newsletters) and in special child education
magazines as well as through our web site.
•We are trying to finance the service through
bank loans and private investigators.
Overview of Kiddy-Cam
•The purpose of Kiddy-Cam is to provide daycare facilities with live web feed and provide parents the security of continuous viewing.
•We first provide the daycare facilities with web cams and live internet feed.
•When children are enrolled Kiddy-Cam will give parents an encrypted sign-in name and password.
•Parents can than see live feed of their child in all areas to which they are authorized.
•We offer “playback” mode and videos are kept filed for security purposed.
Marketing Goals
•The goals of Kiddy-cam is to provide child care centers with on online viewing service, where parents can see their children and feel confident and secure about their description to leave their children in the care of others.
•We aim to provide our clients with security cameras and webpage access to insure the safety of children and custodians.
•We also hope to put an end to any possible crimes against children while in the facilities care.
Objectives
•To provide to our customers the highest quality
of service possible.
•To provide superior customer support.
•To dominate our market in the D.C.
Metropolitan area.